How to Keep Esthetics Clients Coming Back, Even in a Rough Economy
While many may believe that luxury items like makeup and skin care may be less popular during these economic times, the demand hasn't fallen. In the next few years, job opportunities for estheticians are predicted to expand by 34%.* Today there remains a big demand for the services that estheticians supply, and the trend will continue as people start to pay attention to anti-aging skin treatments and medical services. Some regulars may be cutting back, but there are still many people in search of an esthetician. There are a large number of ways you can bring in more clients and build your career in esthetics.
Your job is more than merely giving your customers facials and other services. Your clients will seek your advice as an esthetician, and you can suggest an appropriate skincare regimen for them to follow. Promoting and selling products to your customers for home use will be part of your job. If your clients have faith in you and see you as an expert, they will listen to you and buy these products. By offering clients the special beauty products they love, you will make sure they become loyal customers when they return to restock.
Important occasions can also increase your clientele. In addition to getting their make-up done on their wedding day, brides-to-be often want facials as well. Brides can also bring in additional clients, as mothers and bridesmaids like to be involved. There can also be a lot of prospective clients around high school prom time. Young women love to be pampered, and you will be able to offer this service.
But, don't just sit back and wait for these customers to contact you. You must also keep striving to market yourself to the best of your abilities. Take the lead and engage in the community as much as you can. Supply gift certificates to charities in your area for fund-raising raffles and auctions. Put up signs in the town where your potential clients live and work. If you keep a good supply of business cards on you all the time, you will be poised to market your services to potential clients anytime and anyplace that you may meet them.
You can also advertise your services by partnering up with local hairstylists or other beauty stylists. If your current salon doesn't already offer these services, it would be beneficial to find someone in the industry who does. Swap business cards and send each other client referrals. It might be a good idea to offer each other free services in return for any additional clients. If you maintain a network with others in your field, you could find it opens up further opportunities in the future.
To stay marketable in any economy, you must keep your training and education up to date. Don't forget to undergo further training if there are specific fields that interest you. You can stay at the front of your field if you keep offering innovative services and products. It might be a good idea to gain further health and beauty related skills in addition to esthetics. Massage and esthetics work well together, and can help market you more to clients. Federico Beauty Institute is striving to offer a massage therapy program, as well as classes in advanced training.
* http://www.bls.gov/oco/ocos169.htm